The fundamental design strategy of ProFusion Flash Diffuser differs from other flash diffusers in the amount of light that it is able to scatter forward using multiple bounce panels, while retaining the majority of the energy.  Alternatively, shooting through a material, such as translucent rubber decreases the intensity of the light, creating underexposure and wildly unpredictable results, coupled with an increase in the already present "electric blue" color temperature of the light from a flash/speedlight.  In the world of physics, light must be increased to compensate for any intensity decrease caused by its passing through an object.  This can create substantial portable energy challenges.  The ProFusion flash diffuser does not shoot through a material to diffuse light, but rather bounces the light off of multiple dimpled surfaces, maintaining its intensity, while simultaneously capturing and directing the light toward its destination.